CAN YOU TRUST GOOGLE'S SEARCH RESULTS?

Like millions of people you probably use Google to search the web . Now a protracted scrap with rival companies has laid bare the bias in ...

Like millions of people you probably use Google to search the web . Now a protracted scrap with rival companies has laid bare the bias in its search results . When you type a query into Google ,you probably expect it to return the most useful,relevant results. But that isn't the case. Having been threatened with a multi-billion Euro fine for unfairly promoting its own services ,Google is being forced to make some major changes. You might know it ,but most of the results displayed near the top of a Google search are from other Google -owned services . This,according to rival companies ,is hugely unfair.They have been lobbying the European Commission since November 2010 to try to stop Google's search bias.

      Timeline of dispute:

• In November 2010 companies ,including Microsoft ,complain to the European Commission about Google's dominance ;
• In July 2012 the Commission starts talks with Google to try to make its search results fairer ;
• Throughout 2013 a number of Google's proposals are slammed as "deliberately ludicrous" by rivals with the Commission saying the are "not acceptable" ;
• Finally, in February 2014 the Commission announces an agreement with Google despite protests from rivals.