Define Microsoft 'company with its head in the clouds', as we did a few weeks ago, has no negative meaning, on the contrary, hi...
Define Microsoft 'company with its head in the clouds', as we did a few weeks ago, has no negative meaning, on the contrary, highlights how important are the efforts made by the Redmond to enhance the know-how and resources available to structure an offer particularly solid cloud services. Microsoft bases its future on cloud and has good reason to do so, given that the emerging of the IoT industry lays the foundation to expand in a capillary that product. CES 2017 was a further showcase to demonstrate the truth of the claims, with specific reference to the automotive industry.
Even cars are meant to be more and more smart and connected and, to do so, they require network infrastructure to communicate with the remote server, sending and receiving information. Microsoft has introduced a new on Azure-based platform for automotive manufacturers interested in using the cloud to offer a wide range of services to customers who purchase a connected car. The public preview of the platform will be available during the year, but as of now Microsoft clarifies what is and what is not.
It is not an operating system for a car or a finished product - said Peggy Johnson VP of Microsoft business development - is an agile platform that starts from the cloud and aims to resolve five key aspects that partners of the Redmond have defined crucial:
- predictive maintenance
- Improvements in productivity aspects in-car
- advanced navigation systems
- Acquisition and customer data processing
- Features autonomous driving
Simultaneously, Microsoft has announced that the first important alliance with Renault-Nissan for the use of the platform in the next generation of connected cars of the group.
Not surprisingly, Microsoft has chosen this way to unlock the promising of the connected car market trend: in Redmond mainly develops software and hardware is functional to it. No hypothesis of a connected car produced directly from Microsoft - is out of the core business - but the horizon loom important alliances with automakers.
